In an exciting stride towards revolutionizing advertising, Snapchat’s My AI has formed a game-changing partnership with Microsoft’s Chat Ads to incorporate “Sponsored Links” into the chatbot’s responses. 

Previewed during Snapchat’s 2023 Beauty Summit, these “Sponsored Links” will enable partner brands to better connect with Snapchatters who have shown interest in their products or services by matching keywords to relevant Microsoft Ads within My AI responses.

Following the trend of turning AI chatbot conversations into an advertising platform, as seen with Microsoft’s Bing Chat, Snapchat is on the verge of becoming a hub where Gen Z users can discover products and services. 

Dive deeper into the world of Snapchat’s AI-powered ads right here.