The TikTok craze seems to have spread to LinkedIn with the platform currently experimenting with a new TikTok-like video feed.

This move might come as a surprise for the networking platform. However, in light of last week’s reveal of casual games coming to the app soon, it suggests a broader shift in LinkedIn’s approach in catering to a new generation of career-thirsty professionals.

LinkedIn officials must have realized that users’ attention spans can no longer wade through walls of text. That’s why the platform is diving head-first into the world of short-form videos, hoping to serve bite-sized career advice and industry insights in quicker hits.

While the details are still under wraps, this feature, which may seem frivolous and out of place to many, could end up becoming a great opportunity for professionals to share their knowledge and expertise in a more engaging format. 

Overall, LinkedIn’s venture into short-form content is indeed a bold move. Whether it flops or flourishes remains to be seen.

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