The holiday season is a time for giving, and Meta is giving businesses a leg up with its latest ad options, designed to make it easier to reach new customers and increase sales during the busy holiday period.
Let's dive into the new features:
- Prominent Discount Codes: Clearer notifications now highlight discount code offers, which are automatically added at checkout. This will help to reduce cart abandonment rates and boost sales.
- Revamped Reminder Ads: Advertisers can use Reminder Ads to nudge shoppers toward sales and events, and boost in-app purchases with more frequent notifications.
- Site Links: Meta is introducing a new site links option that allows brands to add multiple landing pages to a single image or video ad on the Facebook Feed.
- Driving Offline Sales: Advertisers can now boost in-store purchases by targeting people who are most likely to visit brick-and-mortar shops, based on their past engagement and location.
- Targeting Prospective Tourists: Finally, Meta is adding a new promotion type that is designed to target prospective tourists. For instance, if a person is researching holiday travel and exploring things to do in a city, they may receive ads from businesses aiming to capitalize on seasonal sales.
Overall, these new ad options provide businesses with a powerful toolkit to attract new customers and drive sales during the holiday rush.
You can read more here.