Following last week's major AI updates, Meta's Ads Manager is now giving us a sneak peek into the future of advertising through its new AI-powered features.
These new tools aim to enhance productivity, personalization, and performance in advertising campaigns:
- Background Generation: Available in your "Advantage+ Creative" catalog, inside "Meta Ads Manager," this feature allows creators to generate multiple backdrops to complement their product shots.
- Image Expansion: This tool assists creators in adapting their creative assets to various aspect ratios (Feed, Reels, etc.) and cuts down time spent on reformatting.
- Text Variations: Also accessible via "Meta Ads Manager," this feature enables creators to produce several versions of their ad text based on the original copy.
The global rollout is expected to be completed by next year. So buckle up for a whole new level of advertising and bid mundane ad creation farewell!
In the meantime, you can read more here.