Meta has officially launched its Creator Marketing Hub, bringing creator discovery, outreach and partnership tools together in one place. Brands can use new filters to find relevant creators and content, get recommendations based on campaign objectives and move from discovery to ad creation more easily.
The hub also gives brands more control over partnership content, with content-level permissions, expiry dates and more editing options for ads. Meta is also expanding its APIs, allowing partners to access creator insights, and search tools and recommendations outside the platform.
For brands running multiple creator campaigns, having discovery, outreach, and activation connected in a single workflow could take some of the admin work out of partnership management.
One less reason to have twelve tabs open for one campaign.
To learn more, click here.