First, Meta is making Edits more useful. Now, it is giving paying users more ways to grow.
Meta is expanding the benefits available to Meta One subscribers, with new features designed to help creators and businesses grow their audiences and manage their profiles.
Subscribers are getting a bigger follow button on Reels, enhanced profiles, expanded response tools in Messenger, and the ability to automatically invite people who interact with their posts to follow them. They can also add more off-platform links, and up to three location listings to their profiles.
The auto-invite feature could be particularly useful for businesses, turning interactions with existing posts into opportunities to gain followers without requiring manual outreach; one less thing to do manually.
The update reflects Meta’s broader push to make subscriptions more useful to creators and businesses, rather than simply offering premium profile features. The question now is whether these tools offer enough value to justify another monthly subscription.
For Meta, every new perk is another reason to stay subscribed. For users, the calculation is a little simpler: is it actually worth paying for?
To learn more, click here.