Remember when brands competed for the ad break during the big match? Meta wants to bring that energy back, only this time, in your feed.
At its Brand Building Summit, Meta launched “Ads Super Burst”. The feature lets advertisers book a window of 3 to 24 hours to reach their audience at TV-like scale. Think product launches, awards nights or the first weekend of the football season. Add category exclusivity, and no competitor in your category can book the same slot. Tough luck for them, great for you.
Meta is also testing “First Impression Ads”, which gives one brand per day the chance to be the very first ad people see when they open Facebook Feed. It’s a US-only test for now, so the rest of us will have to wait our turn.
To learn more, click here.