Running Meta ads can feel like explaining your entire business to a new intern every single morning. Good news? The intern finally has a memory.
At Advertising Week New York, Meta upgraded its Meta AI business assistant so it can now remember what you tried last quarter, your busy seasons, and the goals you’ve mentioned. It also brings in creative insights showing which ads are actually pulling their weight. Meta is even testing letting it create ads, change targeting and adjust budgets just by asking.
The assistant isn’t the only one getting an upgrade. Ads Creative Studio is rolling out to more advertisers, while Advantage+ creative can now turn still images into video ads. AI audience discovery, arriving by the end of 2026, will also let you describe your dream customer in plain words and have Meta find them. Plus, Customer Lifecycle Strategy is now open to all advertisers, so you can point your campaigns towards brand-new customers.
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