Picking an agency for TikTok can feel like swiping on a dating app: everyone looks great on paper. TikTok is now making it a little easier to tell who's actually the real deal.
The platform has upgraded its agency badge program from one level to two. There's the existing Agency Partner badge, given to certified agencies that know their way around TikTok ads and full-funnel campaigns. And now there's the brand-new Premier Agency Partner tier, an exclusive spot for a small group of top performers worldwide.
To land Premier status, agencies need more than good vibes. They have to show real business results, deep platform know-how and a serious commitment to TikTok-first marketing.
For brands, it's basically a cheat sheet. Starting out with your first campaign? An Agency Partner has you covered. Planning something big and complex? Premier is where the heavy hitters are. You can browse both in the TikTok Partner Directory.
And for agencies? Well, the race for that Premier badge is officially on.
To learn more, click here.