Abu Dhabi Mall

Netizency manages Abu Dhabi Mall’s social media presence across Instagram, Facebook, and Twitter.

Assignment Objectives

• Create a strong social media presence for Abu Dhabi Mall and increase brand awareness
• Build a community and connect with the audience
• Position the mall as a family-friendly destination

Target Audience

• Arab & Western Expats and locals in Abu Dhabi
• Shopping fanatics and food enthusiasts
• Families

Netizency’s scope

• Content creation & live event coverage
• Paid Media Management
• Social Media Moderation
• Creating and launching campaigns, including activation ideas and implementation
• Listening and Analytics

Sample content