

Expo 2020 School Programme
B2C
Netizency manages Expo 2020 SP’s social media presence in the UAE across Instagram, Facebook and Twitter.
Assignment Objectives
- Create a strong social media presence
- Build awareness about Expo School Programme, its learning resources and initiatives
- Generate engagement from students, teachers and schools
Target Audience
- Teachers
- Students (Ages 7-16)
- Parents
Netizency’s scope
Scope of Work
Strategy
Content Creation
Page Management
Marketing Campaign
Key Highlights
300video posts
8korganic engagements
500UGC submissions
Deliverables
- Strategy development
- Content creation
- IG, FB & TW page management
- Create and launch campaigns, including activation ideas and implementation
Sample content



