Netizency
Netizency
LA Food Trends

LA Food Trends

B2B
Prototype to showcase the business potential of social listening. Evaluated the social media conversation in LA to identify potential food trends in Dubai for 2020.

Assignment Objectives

  • Find the public's culinary preferences
  • Identify trends actionable for business recommendations

Target Audience

  • General population of Los Angeles, USA

Netizency's scope

Scope of Work

Keywords Identification

Keywords Identification

Social Listening

Social Listening

Analytics

Analytics

Key Highlights

Identified the highest growing cuisine, diet type, and restaurant type in LA. Found high potential as well as niche business opportunities for the F&B sector in the city.

Deliverables

  • Identify food-related keywords
  • Correlate social listening findings with web search activity
  • Analyze topic mentions, relationships, and popularity
LA Food Trends - work sample 1
LA Food Trends - work sample 2