QNB Group
B2C
Netizency has been managing Qatar National Bank's social media presence on Instagram, Facebook, Twitter, Snapchat, LinkedIn and YouTube for 10 consecutive years to date.
Assignment Objectives
- Position QNB as a strong key player on social media
- Generate engagement and humanize QNB's brand image through social media
- Increase awareness of QNB's local and international offerings
Target Audience
- High-value nationals and expatriates
- Mid-value nationals and expatriates
- High and mid-value international customers
Netizency's scope
Scope of Work
Strategy
Content Creation
Live Event Coverage
Social Listening
Social Media Moderation
Promoted Ads
Key Highlights
6kEngagement
41mAudience size
686mImpressions
(last 3 years)
Deliverables
- Strategy development and performance analysis
- Content creation and live event coverage
- Social community management and social listening on Twitter, Instagram, LinkedIn, Facebook and YouTube
- Running promoted ads across all social channels on local and international levels