Facebook is bringing more promotional options to its Stories.

It is expanding its popular ‘Send Message’ CTA to cover Stories ads across Facebook, Instagram and Messenger.

As such, advertisers will now have the option to use Stories ads to drive conversations in Messenger.

As per Marketing Land, here is how it works:

Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business in Messenger without leaving the app they’re in.

Read more here.