TikTok is currently testing AI-powered avatars capable of generating content and even starring in advertisements. These digital influencers can recite scripts based on prompts written by advertisers within TikTok Shop, essentially becoming the ultimate brand ambassadors without the diva demands.

This marks a significant leap for TikTok, and it’s sure to raise some eyebrows. While these avatars could be a game-changer for reaching massive audiences, there’s an unsettling feeling about robot influencers. We’ve all seen those AI-generated deepfakes running rampant across the internet.

It’s also unclear how TikTok plans to distribute sponsorship dollars – Will human creators be overshadowed by their silicon counterparts? TikTok is still grappling with how to best introduce these AI avatars without upsetting users.

So, will these virtual beings become the next big thing on TikTok, or will they flop? Only time will tell, but one thing’s for sure: The future of social media is embracing artificial intelligence.

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