TikTok has just announced a new integration with WooCommerce, allowing the merchants who are registered on the platform to sync their store catalog with their TikTok profile.
With the new TikTok plugin for WooCommerce, users will be able to connect their product catalog, activate TikTok pixel tracking, create TikTok ads and launch them, all from the WooCommerce dashboard.
It is worth noting that the platform had been providing a similar integration with Shopify since late 2020.
Ecommerce offers a huge opportunity for TikTok. Most of the platform’s revenue in China currently comes from in-stream eCommerce integrations; creators are partnering with brands to tap into the rising interest in in-app buying, along with the popularity of the short-form video app.
As explained by TikTok, “WooCommerce is a flexible, open-source commerce solution built on WordPress. Home to almost one-third of all online shopping websites, it empowers anyone to sell anything, anywhere.”
Learn more here.