During its very first ‘Conversations’ messaging conference, Meta announced its latest feature; ‘Recurring Notifications’.

It will include proactive, automated messages that will land in the messaging app of those who have opted in to receive them. A prompt will display the frequency of the messages the users will be receiving. 

As explained by Hootsuite, “Businesses can only contact someone after receiving a message from them first. Once you’ve received a message, you have 24 hours to reply. After that, Facebook used to let businesses send one message. But as of March 4th, 2020, that option will be gone. Beyond that, the only remaining option is to send a Sponsored Message. These ads can only be sent to existing conversations.”

Read more here.