Fadi Khater

Founder & Managing Partner

Fadi Khater

Founder & Managing Partner

A nerdy guy who likes to try new things. Fadi knows how to set strategies, manage expectations, and solve problems with 20 years of experience across advertising agencies, client-side marketing roles, and management consultancy.

Michael Maksoudian

Managing Partner

Michael Maksoudian

Managing Partner

A consistent and resilient character who stands up for what is right. Michael excels at defining processes, corporate governance, and confronting obstacles with more than 20 years of experience across advertising agencies and client-side marketing.

Tamara Habib

Chief Operating Officer

Tamara Habib

Chief Operating Officer

A structured and organized lady who runs a tight ship. Tamara is the goddess of project management and getting things done with more than 20 years of experience across advertising agencies.

Mher Krikorian

Head of Content

Mher Krikorian

Head of Content

An animated personality who guarantees never a dull moment. Mher makes Elvis seem mundane through his constant innovation and reinvention of what content can look like.

Ala Shashaa

Data & insights Director

Ala Shashaa

Data & insights Director

The embodiment of logic and reliability. Ala can make sense of any action, and create a detailed back story based on data and analytics, defining clear insights and actions.

Walid Sanjad

Social Media Director

Walid Sanjad

Social Media Director

Walid manages a team across the planning, creation, and execution of content and media strategies across social platforms. Walid has launched, maintained, and amplified the social & digital presence of several prominent brands.

Lilas Ghalayini

Digital Design Director

Lilas Ghalayini

Digital Design Director

A talented, quirky, creative individual – also known as the Queen of TikToks, Lilas has a keen eye for detail. She seamlessly blends creativity and functionality to craft digital masterpieces.

Badsha Anzif

Media Director

Badsha Anzif

Media Director

We call him Flash Gordon. Badsha is the fastest yet most accurate human (we think) that you will encounter, he will get your ads to market faster than you can say OK.

Bony Sabu

Online Listing Manager

Bony Sabu

Online Listing Manager

A diligent hard worker who is more reliable than a Patek Philippe. Bony claims, verifies, and manages online brand/store listings for more than 3,000 locations on Google and 27 other directories.

Eapen Abraham

Finance Manager

Eapen Abraham

Finance Manager

You’d assume that someone with a CPA and more than 10years of auditing experience would not fit in at a Social Media agency; but believe it or not, as meticulous as he is, Eapen is the life of the party.

Tarek Shami

Multimedia Director

Tarek Shami

Multimedia Director

If anyone has his S#!t on lockdown it’s Tarek. He heads our video editing and animation department, he has the widest screen in the office and manages an ever growing team across multiple countries.

Buraq Basam

Production Manager

Buraq Basam

Production Manager

Buraq combines creative flair of an artist with the social skills of a smooth operator. He has a commanding presence on every shoot and a remarkable ability to improvise with influencers, cast, and clients, resulting in exceptional productions.