X is pulling out all the stops to win back advertisers by launching a new initiative aimed at attracting smaller businesses to the platform.

The company is offering a one-time ad credit of $250 to select SMBs (small and medium-sized businesses) that spend $1,000 or more on new ad campaigns over the next month. 

A hidden FAQ term has revealed that the total amount should be redeemed within 30 days and the credit expires on December 31, 2023. 

Why this determined push? With over 80% of X users being small to medium businesses, this focused approach highlights X’s commitment to supporting advertisers and maintaining its market dominance.You can read more about it here.