Netizency previously managed Vodafone Qatar’s social media presence on Instagram, Facebook, Twitter, Snapchat and LinkedIn for two consecutive years.
Assignment Objectives
- Create a strong social media presence for Vodafone Qatar on social and generate engagement around its packages and services
- Increase positive sentiment and position Vodafone Qatar as a strong local and global player in Qatar’s telco market
Target Audience
- High-value nationals and expatriates
- Mid-value nationals and expatriates
- Service & labor workers
Netizency’s scope
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Strategy
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Content Creation
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Competitions
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360 marketing campaigns
- Strategy development
- Content creation, live event coverage, and influencer management
- Managing competitions from A to Z and partner collaborations
- Developing 360 marketing campaigns, including activation ideas and implementation
Sample content
Reporting Highlights
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1,650 Posts created
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10m Engagements Facebook
Instagram
Twitter -
22% to 88% Increased positive sentiment