Expo 2020 School
Programme

  • B2C
  • Education
  • Events
  • Government

Netizency manages Expo 2020 SP’s social media presence in the UAE across Instagram, Facebook and Twitter.

Assignment Objectives

  • Create a strong social media presence
  • Build awareness about Expo School Programme, its learning resources and initiatives
  • Generate engagement from students, teachers and schools

Target Audience

  • Teachers
  • Students (Ages 7-16)
  • Parents

Netizency’s scope

  • Strategy
  • Content Creation
  • Page Management
  • Marketing Campaign
  • Strategy development
  • Content creation
  • IG, FB & TW page management
  • Create and launch campaigns, including activation ideas and implementation

Sample content

Results

  • 300 video posts

  • 8k organic engagements

  • 500 UGC submissions