TikTok is clearly coming after Snapchat following its recently launched B2B ARES division.

Creating custom effects for your TikTok verticals is a breeze now, thanks to Effect House‘s latest upgrade: Branded Effects.

This feature acts as a bridge between brands seeking some customized AR fun, and TikTok’s most talented effect developers.

Branded Effects also allow creators to incorporate brand elements, add catchy CTAs and fine-tune their audience targeting. A vast library of effect templates and tutorials will also be provided.

In addition, creators can purchase traffic bundles to place their AR creations in the Effects’ page “Trending” tab. They can also handpick which videos to display as samples of these effects. 
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