Motorola UAE & KSA

  • B2C
  • Telecom, Media, & Technology

Netizency manages Motorola’s social media presence in the UAE and KSA across Facebook, Instagram and Twitter

Assignment Objectives

  • Building brand awareness positioning Motorola as the leader of innovation in technology
  • Driving sales targeting different phones at different price points to its respective audiences
  • Generating engagement to increase SOV in the respective markets

Target Audience

  • Techies
  • Luxury shoppers
  • Millennials

Netizency’s scope

  • Content Creation
  • Marketing Campaign
  • Strategic content development leading to sales
  • Creation and execution of campaigns, launching new phones – Content creation, community management and influencer management

Sample content

Results

  • 14% to 40% Increased positive sentiment

  • 200k Engagement