Think about having an assistant that whips up brilliant campaign ideas — TikTok has recently upped its game by unveiling its latest AI-powered “Creative Assistant”.

This tool is a game-changer for advertisers, offering campaign creation guidance and sample ad scripts while linking to relevant resources in TikTok’s Creative Center.

Of course, here’s the twist: users retain full control over their creations. They can cherry-pick, tweak, discard, or even start afresh with the suggestions offered by their “Creative Assistant”.

Available exclusively to users who are logged into the TikTok Creative Center through their TikTok for Business accounts, “Creative Assistant” promises to be a powerful tool that will empower both brands and creators with the help of AI.

Embrace the AI wave, let your creativity flow, and make those campaigns shine bright! 

Curious for more creative insights? Unpack them right here.