Instagram is gearing up to bring more interactions into the spotlight.

Currently in the testing phase, the company is introducing a Stories feature named “Hype,” allowing users to post comments that are visible to others.

It is clear that Instagram is concentrating on direct engagement and interaction tools, as users engage more with Stories and DMs than with the main feed. The company has already rolled out various alternative engagement options, such as Collaborative Posts and the ability to share post replies to IG Stories.

As Instagram pioneers this new era of interactive storytelling, users can anticipate a more vibrant and engaging social experience.

Read more here.