We’ve all been there – meticulously crafting a post, hitting publish, and then… crickets. No likes, no retweets, no sign of life. But those days of guessing when your audience is actually active might soon be over.

X is developing a new feature for its “X Premium” subscription that will provide valuable insights into your audience’s activity patterns. This means you can finally schedule your posts strategically for maximum engagement. 

Here’s why this is a game-changer for X content creators: Ever wonder if your audience is catching your late-night tweets? With audience activity data, you can tailor your posting schedule to the times your followers are most likely to be active on the platform. 

Also, understanding your audience’s activity patterns can help you refine your content strategy. Are they most engaged with news updates in the morning or funny memes in the afternoon? This data will inform what kind of content resonates best at different times.

It’s important to note that this feature is currently under development and only accessible to a limited number of X Premium subscribers. However, if the rollout is successful, it could become a game-changer for X marketing and content creation.

You can read more here.