More from LinkedIn, which has rolled out its latest Sponsored Newsletter Articles. This exciting new feature allows companies to leverage their existing newsletters as paid advertisements, reaching a wider audience and achieving specific marketing goals.

Think of it as a turbocharger for your LinkedIn newsletter. Like Sponsored Articles, Sponsored Newsletter Articles enable you to target specific audiences and amplify the reach of your long-form content. This means you can spread valuable insights, build brand awareness, and drive deeper engagement with a laser focus on your ideal audience.

This launch is no accident. LinkedIn newsletters have seen a surge in popularity, with a whopping 47% increase in engagement! This underscores LinkedIn’s commitment to newsletters as a valuable content marketing tool and their efforts to empower creators to connect with their audience on a deeper level.

You can read more here.