X has announced that its Premium+ subscription tier will now offer a completely ad-free experience.

Previously, even Premium+ subscribers encountered ads in certain sections of the app, like search pages, on profiles and (most importantly) within post replies. However, this update eliminates all traces of advertising for these top-tier users. Although Premium+ subscribers might still “occasionally” see sponsored content outside of X’s standard ad inventory. 

This update signifies X’s commitment to a more tiered user experience. By offering a truly ad-free option, X caters to a specific segment of users who value a streamlined, uninterrupted browsing experience. 

It’s likely we’ll see X further refine its subscription offerings in the future, providing users with more control over their experience.

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