Meta is pushing the boundaries of AI-powered advertising with its latest feature: “Flexible Media.” But before you roll your eyes at another tech update, this one might actually be worth your attention.

The What and Why of Flexible Media
Picture this: instead of painstakingly deciding which version of your ad goes where, Meta’s AI will do the heavy lifting for you. The new “Flexible Media” option essentially gives Meta’s AI system permission to mix and match your ad content across different placements, optimizing each version for maximum impact.

Not Just Another “Flexible” Feature
If you’re thinking, “Wait, doesn’t Meta already have something called Flexible Ads?” – you’re correct. However, there’s a key difference: “Flexible Ads” allow you to upload up to 10 images, with Meta choosing which one to show each user.  “Flexible Media,” on the other hand, enables Meta to adapt your media across different placement groups entirely.

This update isn’t happening in isolation. It’s part of Meta’s broader strategy to automate advertising, following the success of their Advantage+ campaign tools. The end goal? A world where you might just need to provide a URL, and Meta’s AI handles everything else.

You can read more here.