Elon Musk teased that his platform will soon be pivoting to “informational/entertaining” content. Yes, you read that right–the same platform that’s famous for political rants and debates whether hot dogs are sandwiches is now chasing good vibes only.

Looks like Musk has had an apparent epiphany. An ironic turn of events, isn’t it? He wants X to be more… positive. If this strategy sounds familiar, it’s because Meta has already been there, done that. They’ve been quietly shuffling political content to the back of the feed, because it turns out people don’t actually enjoy having their blood pressure spike every time they open social media. 

This shift isn’t just about avoiding controversy – it’s about following the money. TikTok has shown us how successful their algorithm continues to serve up endless entertainment like a digital buffet of dopamine hits.

The exact details of the algorithm update are still under wraps, waiting to be revealed by the X Engineering team. But one thing’s clear: if you want to ride the algorithmic wave of 2025, you might want to start thinking about how to make your content more entertaining and less doom-and-gloom.

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