In his latest of the “Here’s How Instagram Actually Works” series, Adam Mosseri revealed something that might shock content creators: Stories aren’t meant to make you famous. We know, clutch your pearls.

Think of Instagram Stories this way: they’re meant for your inner circle, not the whole neighborhood. Compared to your main feed posts, Stories are more intimate, immediate, and ideally, should prompt a reaction beyond the passive scroll-and-forget.

The secret sauce? Instagram’s algorithm is basically playing matchmaker, looking for three main signs of a potential love connection: Will someone tap on your Story? Might they drop a Like? Could they slide into your DMs? (the holy grail of engagement).

While the main feed has become a discovery-driven AI playground, Stories remain a sanctuary for genuine connection. Besides, in a world where algorithms increasingly push us toward viral content and endless discovery, there’s something refreshingly human about a feature that still prioritizes real connections over reach. 

And isn’t that what social media was supposed to be about in the first place?

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