LinkedIn is tearing down sharing barriers with its latest update, turning the Send button into a powerful distribution tool. Now, your posts can travel far beyond your immediate network with just a few taps.

Here’s what’s new: When you hit Send on a post, you’ll see a horizontal scroll of your recent connections—making it easier than ever to share directly with key contacts. Need to reach someone specific? Just type their name in the search bar. But the real game-changer? You can now share posts instantly to WhatsApp, Messages, and Messenger with a simple tap.

The timing is spot-on, especially with video content surging on the platform. Whether it’s industry insights, career advice, or thought leadership pieces, LinkedIn is betting that frictionless sharing will spark deeper professional discussions, wherever they happen.

By taking a page from Instagram’s playbook (where DMs fuel engagement), LinkedIn is bringing seamless content sharing into the professional world. The difference? While Instagram connects friends over memes and moments, LinkedIn is driving the spread of valuable industry knowledge through trusted networks.

At its core, this reinforces one simple truth: great professional content deserves to travel—now, it can do so faster and farther than ever.

You can read more here.