YouTube is rolling out two major updates that could change how creators interact with their audiences and promote their content. Let’s break them down:

Talk back to your commenters (literally)
Ever wished you could respond to that enthusiastic fan comment with your actual voice instead of just typing “thx”? YouTube’s got you covered. The platform is expanding its audio replies feature, allowing select creators to leave 30-second voice clips in response to comments under their videos. Just tap the soundwave icon, and suddenly, you’re not just a faceless creator.

For now, this feature is limited to “a small number of creators” in the U.S. on iOS, but YouTube’s wording suggests a wider rollout may be on the horizon.

“Promote” button: when organic growth needs a little push
For Shorts creators tired of doing elaborate dance routines just to get the algorithm’s attention, YouTube’s new “Promote” button might be the answer. Located in the Shorts tab of YouTube Studio, this tool lets you boost your content with minimal effort—no deep dive into Google Ads required. YouTube automatically targets likely-to-engage viewers, taking the guesswork out of promotion. 

In other words, if you’ve ever wished you could just pay for the algorithm’s love, now you can.

What could possibly go wrong when the YouTube comment section gets actual voices? We’re here to find out.

Press here to know more!