Meta has finally given us the official nod: don’t put links in your Facebook posts. Put them in the comments instead.

Facebook page managers have started noticing something interesting in their Professional Dashboard insights. Meta was literally telling them: “Hey, maybe try putting that link in the first comment instead of the actual post.”

However, some clever social media managers have discovered a middle ground: they compose their post with the link, let Facebook generate the preview, then delete the URL text from the post. The link preview stays, but technically there’s no clickable URL in the caption. Whether this actually fools the algorithm, or Facebook just pretends not to notice, is anyone’s guess.

Of course, this creates a delightful new challenge: you can’t schedule comments. So instead of setting up posts in advance and forgetting about them, you now have to manually add that first comment with the link.

The bigger picture: Meta’s advice isn’t really surprising if you’ve been paying attention to social trends. Every platform is becoming more protective of its user base and more focused on keeping people inside its ecosystem.

What is surprising is how directly they’re communicating this preference. It’s refreshing in a “finally, some honesty” kind of way, even if it means more work for the rest of us.

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