At the Cannes Lions Festival, YouTube CEO Neal Mohan didn’t just announce expanded AI tools; he revealed a platform that’s quietly rewriting the rules of entertainment, one algorithm at a time.

The big headline: YouTube is expanding access toGoogle’s VEO 3 generative AI tools to more Shorts creators. Here’s what makes this announcement fascinating: we’re about to witness one of the largest democratizations of video production. VEO 3 can generate Hollywood-quality video clips from simple text prompts. The barrier between having an idea and creating professional-looking video content is about to disappear entirely.

We’re entering an era where regular users could theoretically create visually stunning content that competes with major studio productions. The playing field isn’t level: internet access, equipment, and creative skills still matter. But the barriers are lower than they’ve ever been.

However, here’s the uncomfortable truth about expanding AI access: we’re about to witness both the best and worst content boom in internet history. The same tools that enable genuine creativity will also flood platforms with AI-generated filler content designed purely for algorithmic engagement.

That raises a tough question: how will platforms distinguish between AI-enhanced creativity and AI-generated spam? How do viewers discover authentic content in an ocean of algorithmically optimized material?

You can read more here.