LinkedIn just added two analytics features that make you wonder what took so long. The platform now tracks “Saves” and “Sends.” It’s 2025, and we’re just now getting metrics for behaviors that have existed since the beginnings of social media. Better late than never, LinkedIn.

“Saves” measure how many people bookmarked your post, and frankly, this might be the most honest engagement metric yet because it requires actual intention.

Whereas “Sends” track how often your post got shared in LinkedIn messages, which is basically measuring whether your content is “forward to a friend” worthy. This is premium engagement territory: someone liked your post enough to personally recommend it to specific people in their network.

Here’s the thing: social media analytics have always been measuring only the tip of the iceberg. We’ve been obsessing over likes, comments, and public shares while ignoring the massive chunk of engagement happening in private. People save posts to reference later. They screenshot insights for presentations. They share content in private messages with colleagues who “really need to see this.” All of this was happening in a measurement black hole.

LinkedIn’s new metrics finally shine a light on this shadow engagement. Now you can see if your thought leadership post about “synergistic paradigm shifts” was actually saved by people who found it useful, or if it only received polite LinkedIn likes from people who felt obligated to engage.

By tracking these behaviors, LinkedIn is finally paying attention to user behavior rather than just vanity metrics. Will this revolutionize your LinkedIn strategy? Probably not. Will it give you better insight into what’s actually working? Absolutely.

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