Over a billion people have been having heart-to-hearts with Meta AI every month, asking questions and seeking advice. And Meta? It’s been taking notes. Excellent notes. 

Starting December 16th, 2025, those conversations won’t just stay between you and your friendly neighborhood AI assistant anymore. They’re becoming the secret sauce in Meta’s ad-targeting algorithm. 

Meta promises it won’t use conversations about religion, sexual orientation, political views, health, racial or ethnic origin, or philosophical beliefs for ad targeting. These qualify as “sensitive issues,” apparently. Everything else? Fair game. 

Here’s the kicker: You can’t opt out. You can adjust your ad preferences, but you can’t tell Meta, “Hey, maybe don’t weaponize my casual AI chitchat against me.” That ship has sailed, been turned into data points, and is now targeting you with ads.

If we’re going to be advertised to anyway, might as well make those ads relevant, right? RIGHT? That’s the pitch. Instead of random ads for products you’d never buy in a million years, you’ll see ads for things you might actually want, based on interests you’ve revealed in intimate conversations with an algorithm. 

For advertisers, this is Christmas morning. A goldmine of insight into what people are curious about, searching for, and dreaming about. If Meta can get users to start asking its AI chatbot product-related questions, it’ll have access to the holy grail of advertising data: real-time purchase intent. But we all know most people won’t care. Meta AI isn’t used like ChatGPT. It’s more utilitarian and transactional. So the outrage will likely be muted compared to if OpenAI announced the same thing.

Meta’s move isn’t shocking, it’s inevitable. When you build a business model on attention and advertising, every new feature becomes another data-collection opportunity. So go ahead, ask Meta AI about your hobbies, your interests, your midnight curiosities. Just know that somewhere, an algorithm is taking notes, and an advertiser is already preparing the perfect pitch.

To know more, click here.