Meta dropped a basket of AI-driven tools in your lap during Advertising Week 2025. Let’s explore the most interesting additions together!

A 24/7 Sales Agent That Actually Knows Your Products
The “Business AI” chatbot learns from your website, social posts, and ad campaigns to have actual intelligent conversations with customers. No coding, expensive setup fees, or months of training sessions required. It works on your website, and across Facebook and Instagram ads (where users can tap queries at the bottom of your promotion and get instant answers), and soon in Messenger & WhatsApp as they roll out to more countries and languages. 

A Full Creative Studio That Runs on Prompts
Meta’s also expanding its AI capabilities with AI-generated music that actually matches your product vibe, eliminating the need to endlessly scroll through stock audio libraries. There’s AI dubbing for instant multilingual ads. They’re also rolling out HDR enhancement for video, which uses generative AI to deliver higher contrast ratios and more vibrant colors. 

But the real game-changer is persona-based image generation: Instead of creating one ad and hoping it resonates with everyone, the tool creates several different versions of your ad, each designed to appeal to a specific type of customer or based on what’s performed well in the past. 

Creator Partnership Tools That Don’t Suck
Finding creators used to mean scrolling Instagram for hours, building spreadsheets of potential partners, and cold DMing people who ghost you 90% of the time. Meta’s trying to make that process less painful with the Facebook Creator Discovery API.

In summary, the most unconventional thing about Meta’s Advertising Week announcements isn’t the technology. It’s that they’ve figured out how to make “you are the product” feel less like exploitation and more like collaboration. You get tools that genuinely help your business grow. They get data that improves their platform. 

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