YouTube is giving creators a long-awaited upgrade to their analytics toolkit — a clear distinction between paid and organic performance.

With this update, creators can now see exactly how much of their traffic and engagement comes from ads versus organic discovery, helping them better understand what’s truly resonating with audiences.

This means if your last campaign performed well, you’ll finally know whether it was your content’s appeal or your ad spend doing the heavy lifting.

The update also includes AI-assisted analytics tools that help creators make smarter content and promotion decisions. It’s part of YouTube’s broader push to empower creators with transparent, actionable data, bridging the gap between organic content strategy and paid marketing performance.

It’s a simple update, but one that makes you wonder how creators managed without it for so long.

To know more, click here.