Enter “Vibes,” which will soon graduate from a feature tucked inside the Meta AI app to its own standalone platform. Think of it as TikTok’s uncanny valley cousin, a feed of short-form videos where absolutely everything you scroll past was conjured by AI. 

Meta launched Vibes last September, and apparently it’s been performing “well enough” to justify the experiments of giving these AI-generated clips their own dedicated home, separate from the broader Meta AI app.

The timing is telling, with OpenAI launching Sora, its own AI video platform, shortly after Vibes appeared. Now we’re watching two tech giants race to see who can most effectively convince us to spend our precious screen time watching videos created by prompts, pixels, and the gentle hum of servers working overtime.

The user experience is straightforward: you can generate a video from scratch or “remix” something from your feed. Before posting, you can add music, adjust styles, and layer in new visuals. Then you’re free to share your synthetic creation to the Vibes feed, message it to friends, or cross-post to Instagram and Facebook.

Remember last week’s blog where we shared that Meta recently confirmed it’s exploring premium subscriptions across its platforms? Vibes is part of that strategy. While the feature has been free since launch, Meta plans to introduce “freemium access,” which means you’ll get some AI video generation capabilities for free, but if you want to create more than your monthly allotment of synthetic content, you’ll need to subscribe.

All in all, Meta says they’ll “expand the app further based on what we learn from the community.” Here’s hoping the community has something more interesting to say than “make the slop machine go brrrr.”

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