Manus AI, the agentic platform Meta acquired last month, is now being actively integrated into Ads Manager.

Meta advertisers can already access Manus through the Tools listing in Ads Manager. But Meta is now pushing the feature more visibly, surfacing in-app pop-ups that alert users to the option mid-workflow.

To understand why this integration matters, you have to zoom out a little. Meta’s broader AI vision, the one Mark Zuckerberg speaks about in sweeping terms involving autonomous agents, is diffuse enough that it can feel untethered from the quarterly earnings realities that investors actually care about. Advertising is where that changes; remaining Meta’s financial engine, accounting for the overwhelming majority of its revenue.

It’s the one place where an AI improvement has a direct, measurable feedback loop: better targeting, smarter creative recommendations, and more efficient campaign management translate almost immediately into stronger results for advertisers, which translates into more spend on Meta’s platforms, which translates into revenue.

What makes the Manus acquisition interesting, and the Ads Manager integration logical, is that Manus was built with agentic functionality at its core. Most AI tools in the advertising space remain reactive: you ask, they produce. Manus operates differently, designed as an AI agent capable of handling tasks like audience research, report building, and campaign analysis; the kind of time-consuming, data-heavy work that advertisers routinely do before and during their campaigns.

In summary, rather than building toward some distant product launch, Meta is threading its AI capabilities into the infrastructure advertisers already use every day, lowering the barrier to adoption and embedding AI value into an existing, trusted workflow.

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