AI search arrives to LinkedIn

LinkedIn’s new conversational AI search lets you type natural language queries—think “marketing directors in Dubai who are car enthusiasts”—and get actual results.

With traditional lexical search, you had to know the exact job title, wrestle with filters, and hope you stumbled on the right combination. Otherwise, the right person remained undiscovered. But now, there’s no more clicking through seventeen filter dropdowns wondering if “Content Strategist” and “Content Strategy Manager” are different species.

Indeed, our mental filing system is messy, contextual, and absolutely terrible at exact job title matching. LinkedIn’s AI search is essentially a translation layer between how humans think and how databases work. Which, when you strip away the hype, is what most useful AI does. It’s technology adapting to us, rather than forcing us to adapt to it.

If this works as intended, it makes professional networking less about keyword optimization and more about actual substance. You become discoverable not because you gamed the algorithm with the right job titles, but because you’ve built a genuine body of work and professional identity. That’s potentially democratizing; making it easier for people with non-linear careers or non-standard job titles to surface in relevant searches.

In summary, LinkedIn’s conversational AI search isn’t revolutionary, but it might be genuinely useful. It could surface connections we didn’t know existed in our networks. Maybe professional serendipity might become a bit less random.

The feature is rolling out to U.S.-based Premium users first and will be expanded to other geographies in the coming months.

To know more, click here.

Related