Meta has expanded its AI business assistant, first introduced in Meta Ads Manager last year, to advertisers and agencies across major global markets.
The rollout comes with enhanced local language support, an important detail, since an AI tool that only works fluently in English has limited usefulness across markets where Arabic is the primary business language. The assistant is designed to do a few things: answer questions about business performance, help resolve common account issues, and provide tailored recommendations based on each user's actual ad data. It lives inside Ads Manager, giving it access to your specific campaigns, your spend, your results, and not just generic platform knowledge.
Meta's account support has a well-documented reputation for being difficult to access, especially for smaller advertisers who don't have a dedicated account manager. The help documentation is extensive but often labyrinthine, and human support response times can stretch well beyond what's useful when you're troubleshooting a live campaign.
The AI assistant is essentially a 24/7 first-response layer, capable of intercepting the most common, solvable questions before they become support tickets. For the majority of issues that advertisers encounter regularly, this could significantly reduce friction.
This move fits into a pattern that Meta has been executing consistently over the past eighteen months: embedding AI into the surfaces where its business customers already spend their time, rather than asking them to adopt separate tools or workflows.
It also reflects Meta's larger bet that AI will become the primary interface between advertisers and the complexity of its ad platform. Whilst the human support layer won’t disappear, it handles fewer touchpoints, allowing resources to concentrate on genuinely complex cases.
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