Abu Dhabi Mall

  • B2C
  • Retail

Netizency manages Abu Dhabi Mall’s social media presence across Instagram, Facebook, and Twitter.

Assignment Objectives

  • Create a strong social media presence for Abu Dhabi Mall and increase brand awareness
  • Build a community and connect with the audience
  • Position the mall as a family-friendly destination

Target Audience

  • Arab & Western Expats and locals in Abu Dhabi
  • Shopping fanatics and food enthusiasts
  • Families

Netizency’s scope

  • Content Creation
  • Paid Media Management
  • Social Media Moderation
  • Marketing Campaign
  • Listening & Analytics
  • Content creation & live event coverage
  • Paid Media Management
  • Social Media Moderation
  • Creating and launching campaigns, including activation ideas and implementation
  • Listening and Analytics

Sample content


  • 1.5k Posts

  • 162.3K Engagement