Facebook has decided to return to its original purpose: actually showing you content from your friends. 

Back to the Future: Facebook Edition
Meta just unveiled the new “Friends tab” feature, available initially to users in the U.S. and Canada. Instead of drowning in recommended content and ads, users will finally see posts from people they actually chose to connect with.

According to Meta’s blog post, they’ve had a realization: perhaps, just perhaps, the “magic of friends” has faded away over the years. Who would have thought that a platform originally designed to connect college students with their friends might lose its way when it pivoted to becoming an everything-to-everyone content vortex?

Zuckerberg’s Time Machine
This nostalgic journey back to Facebook’s roots comes directly from the top. During Meta’s Q4 earnings call in January, Mark Zuckerberg announced that a “return to OG Facebook” was among his key goals for 2025. Translation: “Remember when everyone actually liked using Facebook? Let’s try that again.”

What’s Actually Changing
The Friends tab will now showcase friends’ content, including their posts, Reels, stories, birthdays, and friend requests. Previously, this tab had only been a sad little corner where you could view friend requests and suggestions for “People You May Know” (most of whom you actively avoided knowing in high school).

But the real question remains: Will this be enough to make Facebook cool again?

Can a simple tab bring back users who have fled to other platforms? Will Gen Z suddenly abandon TikTok dances to check out what their friends are posting on Facebook?

You can read more here.