Christmas is all around us!

The holidays are not only for family reunions and repeated ‘Love Actually’ and ‘Home Alone’ viewings, but also a time for shopping…lots of shopping!

Facebook, recognizing the opportunity for ad placement, is giving marketers the best gift: upgraded ad reporting tools. It includes a feature called ‘Conversion Paths’ which will test your customers’ channels for conversions.

The main feature, however, is cross-account ad analysis. Facebook explains that:

“You’ll be able to see metrics – such as reach, impressions, and conversions – across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business’ performance and will allow you to save time that was previously spent manually building reports.”

Ho ho ho, merry reporting!

Read more here.