Facebook is making a move that should’ve happened years ago: giving you a straightforward choice between setting up a Company page or a Creator profile right from the start.

Instead of navigating separate workflows and trying to figure out where you belong after the fact, the new page creation process asks the question upfront: Are you a company or a creator? Pick one, and Facebook will steer you toward the right tools and features for your needs. It’s a small change with potentially big implications for how your content gets seen and what you can actually do with your page.

The old process was clunky. Company pages had their own creation flow, while professional creator accounts lived elsewhere. If you weren’t sure which one you needed, good luck. You’d probably end up making a company page by default and wondering why certain creator features weren’t available.

Now, Facebook is consolidating the experience. When you create a page, you’ll see a clear choice: Company or Creator. Each path leads to different account types with different toolsets, different algorithmic treatment, and different expectations from Meta about what you’re there to do.

However, Meta’s streamlined choice doesn’t provide clear guidance for all the edge cases. Web based creators, artists, independent professionals… These categories overlap and blur in ways that a binary choice struggles to capture.

The upside is that you’re now making an intentional decision instead of accidentally ending up in the wrong category. The downside is that the right answer isn’t always obvious, and switching later could be a hassle.

You can read more here.