Welcome, fellow shopaholics and B2C marketers, to a world powered by Google’s latest AI endeavors. 

First, we have a new virtual try-on (VOT) feature for apparel, where you can experience the thrill of previewing clothes on real models. When pressing the “Try On” badge in Google Search, shoppers can pick the model’s skin tone, body shape, ethnicity and hair type. 

Available to U.S. shoppers using Google Shopping in its beta phase, Google’s new VOT tech is a clear shot at its rivals who’ve been wading deeper into e-Commerce and AR lenses.

Up next, Google is introducing two new ad solutions: With Demand Gen, your ads will find their way across popular Google platforms (YouTube, Discover, Gmail) thanks to generative AI. 

And if that’s not enough, Video View ads are also rolling out to help you AI-maximize the views of your in-stream, in-feed and YouTube Shorts ads under one holistic campaign.

In addition, the internet giant revealed Search Generative Experience (SGE) in action for the first time, following its May keynote demos, with a focus on travel and shopping. SGE is an experimental feature that utilizes Google’s AI systems to summarize search results into a condensed snapshot. 

With AI poised to revolutionize the realms of retail and advertising, Google is leading the charge and boy it’s going to be electrifying. So hold on to your shopping carts and buckle up for some competitor-shaking ad fun! 

PS: You can learn more here.