In a revelation that’s sending shockwaves through the world of social media marketing, Instagram CEO Adam Mosseri has debunked one of the platform’s most enduring myths: hashtags, once considered a crucial tool for post visibility, simply don’t work anymore.

The End of an Era
Remember the days of meticulously crafting lists of 30 hashtags, convinced we were cracking Instagram’s algorithm? In a refreshingly candid interview with the Daily Mail, Mosseri set the record straight: “They don’t! I’ll tell you that. They don’t work.”

No Silver Bullets
What’s even more intriguing is Mosseri’s emphasis that there are no shortcuts or “algorithm hacks” to magically boost engagement. “No silver bullets. No silver bullets,” he reiterated, suggesting that success on the platform requires more than just quick fixes or trending tactics.

The Real Path Forward
So, what does work? According to Mosseri, the answer lies in authenticity and experimentation. The key lies in finding the sweet spot between your goals and what resonates with your audience. 

But here’s the catch: what works today might not work tomorrow. Instagram’s ever-evolving landscape demands agility, adaptability, and willingness to embrace change.

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