Instagram is finally offering creators and brands a lifeline with their new scheduled DMs feature, and it’s about to change the game for everyone living in the global village we call social media. The new feature is beautifully simple: write your message, long-press the send button, and choose when it should land in someone’s inbox. 

That’s it. No more third-party scheduling apps or time zone calculators. Instagram’s finally catching up to what we’ve all been asking for. Imagine planning your entire week’s worth of client communications in one sitting. It’s the kind of feature that makes you wonder how we lived without it.

The timing is perfect. With Instagram’s DMs becoming the new business cards and coffee meetings, scheduled messages fill a crucial gap. Sure, Meta is experimenting with AI chatbots and virtual assistants, but sometimes you just need your actual, human message to arrive at the right time.

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